We’ve made our fair share of mistakes over the past 7 years and feel we have the expertise on how to be prepared for the peak season. Although, October is a slow month for us, it gives us an opportunity to start planning in advance. It is critical to manage risk and understand challenges so you can sustain services and buyer’s expectations.
Whether you are a seasoned vet or a new ecommerce owner, the peak season provides great opportunity. A recent survey states that 56% of holiday shoppers plan to shop online this year. Having a plan will increase efficiency and ease stress. “By failing to prepare you are preparing to fail”.
A few key things to keep in mind during the peak season are listed below.
Backup plan: Having a backup plan is one of the most important attributes of an online store. Things will not always go as planned so being prepared for the unexpected is crucial.
Plan out the season before hand: When planning for the busy season keep a few things in mind: what sales will you run (if any)? Sales need to be run in time for orders to be placed by the deadline to ensure Christmas delivery. Optimize all of your listings, such as, t-shirt descriptions, return policy, and delivery date window with the most accurate information. Letting customers know what to expect is key to keeping them satisfied.
Test your website: Poor running websites cause uncertainty for potential customers and cause them to search elsewhere to fulfill their needs. During the peak season, it is imperative that your site is able to handle the demands and expectations of your consumers.
Evaluate last year’s performance: Take some time to analyze last year’s holiday performance. You can learn a lot from the successes and failures of the previous year. In order to evaluate your performance, ask yourself a few key questions:
Which areas did we do well in? Which areas need improvement? How responsive were we to our customer’s concerns? Which areas prompted the most complaints from customers?
Once you have answered these questions, you can create a plan to resolve some of the issues. Having a plan allows you to be better prepared for the peak season.