Its 2018, and the majority of Holiday sales will be done through web commerce. The holiday season is hands down the biggest opportunity to draw in customers. According to consumer reports, total retail sales are expected to top $1 trillion between the months of November and January. Last year, total retail sales for the holiday season climbed 3.6 percent. Most retailers start preparing near the end of summer, but if you haven’t started yet there is still time! Below are 8 sales tips to start you off thinking in the right-creative direction! Make sure Black Friday and Cyber Monday, are marked on your calendar, as deadlines to meet!
Create a specific page on your eCommerce store where customers can find items that would make great gifts. If you don’t want to make a “gift” category you can also call it “best sellers”. Around the holiday season this is a great technique to draw potential customer attention to the right spot.
Run a broken link check making sure all links on your site are current and functional. Try to place and order on various devices to ensure customers will not have any issues when trying to check out. Make sure all your product information is up to date for the holiday season like shipping and handling times. Check for spelling errors and then run your website through http://fivesecondtest.com/ or https://www.usertesting.com/b/ to gather feedback from fresh eyes.
Gain your customers trust by having an open return and satisfaction policy. Studies prove customers are more likely to purchase from stores that have an open return policy. Customers want to know they are covered when items arrive and don’t meet their expectations.
You may already have this business plan and offer free shipping, or you may not. If you don’t this could be a great sales booster. If you are afraid this will cut into your bottom line when planning sales for the holiday season build the price of shipping into the product.
Holidays are all about how you market and advertise them. Create a couple of holiday bundles. Pair some of your best selling items with a similar item product to create a gift. Customers who love your best sellers might find they also love what you paired it with!
Any other time of the year your gift wrap options might not matter, but at Christmas they do! Let customers know they can order nicely packaged items and add a holiday message that ships directly to the recipients. Make holiday shopping a breeze for them.
Customer Service is always at the top of the list when it comes to boosting sales. When your customers have great things to say about your site, the word will spread!
This one should go without saying. All these efforts are in vain if you don’t market your business. Let customers know you have big things planned for this holiday season and you are excited to share the news with them. Plan some festive sales and market with catchy and attention grabbing advertisements. When marketing your business use tge above tips in moderation. If you overdo it your customers (potential customers) will be scared away. Find the right mix to make sure your sales and advertising are not too pushy.