Starting your own t-shirt company

4C Print Shops pathway to brand success
October 23, 2016
Pricing for direct to garment (DTG) printing
October 23, 2016

Starting your own t-shirt company requires a little elbow grease and a lot of creativity. But the first and most important step? Researching! Before you even start making t-shirts or coming up with ideas you need to start researching. You need to become knowledgeable on clothing and different sales techniques. Its easy to just want to dive in, but gaining a well rounded understanding of how the business works will prove more efficient in the end.


Start by getting to know your competition: You should keep track of your competition’s prices and promotions so you can get ready to top them. You can do this easily by visiting their website and read up their content. Doing this may also spark up some ideas of your own.


Start planning: Planning is one of the hardest stages to come to terms with. Planning involves what kind of t-shirts you plan on selling, your methods for advertisement, finances, long-term goals, strategies, and mission statements. At this stage, you need to develop some beginning strategy and decide where you want to be in the future with this business. In this stage, you need to decide what kind of t-shirts you want to sell, the color variety, and how you are different from your competitors. You should also be deciding on the messages or designs you want your t-shirts to say. Get an idea or an approximation of what everything is going to cost you and see if it matches what you are willing to spend.


Choose your product: You can now begin browsing the different material you want to customize. This stage is very important because this is what your customer is getting. If your customer isn’t satisfied with the quality of your t-shirts, the word will be spread quickly.


Make a prototype: Make some different designs and make a nice logo. You should also conjure up some ideas for other unique looks that will separate your shirts from the rest of the competition.


Finances are the most important thing in this business: You need to approximate what it’s going to cost you to produce a certain amount of t-shirts. Knowing how much you are willing to spend is crucial. Check how much it is going to cost by getting some local printing quotes to run your business monthly, and even annually. By this stage, you should also have an idea on how much you want to sell your t-shirts for. Also, keep in mind on what people are willing to spend these days for a t-shirt.


Partnering: Once you start out on your own, you need to start reaching out so you can maximize your earning potential. You need to aim for some good potential candidates that will help boosts your sales by collaborating with them. By joining forces with an order fulfillment company, like us helps to alleviate the need for you to have an inventory by. Your main focus will be on your store.


Setting up a store:  This could be your website or some of the other popular websites, such as Ebay, Esty, Amazon, Bonanza,  etc.


Promoting Your Creation: At this stage, you should maybe start reaching out to potential customers through social media networks to show them your prototype. You can even give away some free shirts or have a monthly giveaway.


Are you sure this is what you want to do? Then this is the time to register your company name, federal, state ID, and sales ID.