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In April 2019 I purchased 2 bags of grass seed that stated “Guaranteed to grow”. I figured that this was a win, win situation since the manufacturer was willing to refund the purchase price with a proof of receipt mailed along with the empty bag. The first bag had a growth rate close to 85% The second bag using the same application had less than 40% growth rate. I initiated a refund for the second bag a few months ago. It is now October and I am still waiting for a refund. I reflected on how phrases like “guaranteed to grow” or “quality guaranteed” are plastered on certain merchandise, billboards, websites, flyers, and magazine covers but it seems that these phrases are not accurate.
This one incident made me think about our promise to our customers and if we are any different than the grass manufacturer. I am sure that our customers have been disappointed one time or the other but it is never intentional. The meaning of the phrase ”quality guaranteed” is the assurance of a product or service that is offered by a company.
Here at 4C we make 3 simple promises.
The first one is package assurance. We will cover the cost of any lost or stolen package that gets sent to USPS. We have no control with what happens with the package when it is in the postal service hands; however, we pay for the package since it gives our customer the peace of mind to just focus solely on running their store.
Our second promise is quality control. This is a policy that we implemented about four years ago to make sure at least two eyes inspect an item before it leaves our warehouse.
Our third promise is to ensure that all items are processed, printed and shipped in a timely manner. This includes supplying tracking numbers and sending, verification and cancellation emails as soon as possible.
Our take on the quality guaranteed words is that any company that uses these phrases and follows through will always have business. Our commitment is to ensure that our customers are treated fairly and any issues receive a timely solution.